Commercial Sales Manager (Pipe & Fabrication)

Location: St. Louis, MO

Compensation: $400,000 OTE

The Opportunity

American Dream Search has partnered with a leading steel manufacturer to identify a Sales Manager for one of its flagship commercial operations in the St. Louis market. This is a rare opportunity to lead an established commercial organization responsible for selling spiral-weld steel pipe and fabricated steel products throughout the construction, infrastructure, and heavy civil markets. Reporting directly to executive leadership, the Sales Manager will oversee a team of approximately 15–16 sales professionals, driving commercial strategy, developing talent, strengthening customer relationships, and leading continued market expansion. The successful candidate will inherit a respected brand, a tenured sales team, and a business positioned for continued growth. This role is ideal for an experienced commercial leader who enjoys coaching people, developing strategy, and winning in highly competitive industrial markets. This is an on-site leadership role based in the Greater St. Louis area.

What You'll Lead

• Lead, coach, mentor, and develop a team of approximately 15–16 sales professionals.
• Create and execute sales strategies that increase revenue, profitability, and market share.
• Establish clear performance expectations, KPIs, forecasting disciplines, and accountability across the sales organization.
• Identify new business opportunities through market analysis, competitive intelligence, and strategic customer development.
• Build executive-level relationships with contractors, EPC firms, fabricators, distributors, municipalities, and industrial customers throughout the region.
• Partner closely with engineering, manufacturing, scheduling, logistics, IT, and operations to ensure exceptional customer execution and on-time delivery.
• Collaborate with marketing to support commercial initiatives and promotional campaigns.
• Utilize CRM and sales reporting tools to monitor pipeline activity, forecast revenue, and present commercial performance to senior leadership.
• Recruit, hire, develop, and retain top commercial talent while fostering a high-performance culture.
• Drive continuous improvement across sales processes, pricing strategy, customer experience, and commercial execution.

What We're Looking For

The ideal candidate is an experienced commercial leader with a proven track record of leading high-performing sales teams within the steel, metals, construction products, or industrial manufacturing industries.

Ideal qualifications include:

• 5+ years of sales leadership experience.
• Experience managing outside and/or inside sales organizations.
• Strong understanding of steel products, fabricated products, heavy civil construction, industrial manufacturing, or related markets.
• Proven ability to develop sales strategy while coaching and motivating teams.
• Experience using CRM systems, sales forecasting tools, and performance metrics to drive results.
• Executive-level communication and relationship-building skills.
• Bachelor's degree preferred but equivalent industry experience will be strongly considered.

Why This Opportunity Stands Out

• Lead an established, experienced commercial organization.
• Significant executive visibility and influence.
• Stable, well-respected steel manufacturer with an excellent market reputation.
• Opportunity to make an immediate impact on revenue growth and team performance.

Compensation & Benefits

• Base Salary: $200,000
• Target Bonus: Up to 100% of Base Salary
• Total Compensation Opportunity: $400,000
• ESOP
• Comprehensive health benefits
• Retirement savings plan
• Paid time off